一、项目概述 / Project Overview
　　本企业宣传片旨在通过温暖与真实的影像语言，展示基金会推动社区公益发展的愿景与行动。影片将以中英文结合的形式讲述，以情感为线索，呈现基金会在培育和扶持社区公益组织、促进项目交流与能力提升方面的成果与影响，传递“让社区公益更美好”的核心理念。
　　This promotional video aims to present the foundation’s vision and initiatives in promoting community public welfare. Through bilingual narration and emotionally resonant storytelling, it highlights how the foundation nurtures community organizations, encourages collaboration, and builds sustainability for public welfare projects—sharing the belief that ‘Together, we make communities better.’
　　二、主题定位 / Theme
　　主题：汇聚微光 · 共建美好 / Gathering Small Lights · Building a Better Community
　　影片以“微光成炬”的概念为核心，象征每一个公益行动都能点亮生活的一隅，通过无声的努力汇聚成推动社区发展的力量，表达出基金会持续陪伴与共同成长的理念。
　　The theme ‘Gathering Small Lights’ symbolizes how every act of kindness brightens the community. It conveys the foundation’s long-term commitment to empowering and growing together with local organizations.
　　三、创意方向 / Creative Direction
　　影片采用纪实与温情叙事结合的方式，通过真实场景、人物故事与活动片段，展示基金会在社区服务、公益培训、志愿行动和项目展示等方面的努力。画面风格温暖明亮，主色调以橙色与浅蓝为主，寓意希望、信任与协同。
　　The film combines documentary realism with human-centered storytelling, featuring authentic scenes of volunteers, community events, and training programs. A warm visual tone with orange and light blue hues will express hope, collaboration, and compassion.
　　四、视频结构 / Structure Outline
　　1. 开篇 / Opening (约20秒)
　　柔和的晨光洒进社区街道，镜头缓缓推进。孩子的笑声、志愿者的步伐交织成序章。旁白：“每一份善意，都是一束光，点亮社区的温度。”
　　Soft morning light fills the community streets; laughter and volunteer footsteps form the rhythm. Voice-over: 'Every act of kindness is a light that warms our community.'
　　2. 愿景与使命 / Vision and Mission (约40秒)
　　基金会工作人员与社区代表探讨项目方案，屏幕叠加字幕：‘连接资源，赋能成长，携手共建。’旁白：“我们相信，社区的力量源自共创，每一个想法都值得被看见。”
　　Foundation members and community leaders collaborate on plans. Voice-over: 'We believe in the power of co-creation—every idea deserves to shine.'
　　3. 项目行动 / Program Highlights (约50秒)
　　志愿者们参与环保、教育、养老等公益活动，镜头交替展示不同群体的笑容与温情。旁白：“从培训到行动，从关怀到改变，我们携手前行。”
　　Volunteers participate in environmental, educational, and care programs. Voice-over: 'From learning to action, from care to change—we move forward together.'
　　4. 成果与影响 / Achievements and Impact (约40秒)
　　画面展示社区活动现场、人群互动、基金会举办的培训会与成果展示。字幕：‘成长、信任、共建。’
　　旁白：“每一份努力，都让社区更具活力。”
　　Scenes of workshops, showcases, and community celebrations. Voice-over: 'Every effort brings new vitality to our communities.'
　　5. 未来展望 / Future Outlook (约30秒)
　　孩子们在夕阳下放飞风筝，志愿者微笑挥手，基金会标识缓缓浮现。旁白：“携手前行，让社区公益的光芒，持续闪耀。”
　　Children fly kites under the sunset; volunteers wave with smiles. Voice-over: 'Together, we keep the light of community welfare shining.'
　　五、视觉与音乐 / Visual & Music Style
　　色彩：以橙色和浅蓝为主，辅以自然光影，呈现温暖与真实的氛围。
　　镜头：采用手持与航拍结合，交替呈现细节与全景，强化代入感。
　　音乐：钢琴与弦乐融合，旋律柔和而富有希望感，烘托温情与连结的主题。
　　Color Palette: Warm orange and light blue, emphasizing hope and community spirit.
　　Cinematography: Combination of handheld and aerial shots to balance intimacy and breadth.
　　Music: Piano and strings blend to create a gentle yet uplifting rhythm.
　　六、旁白与字幕 / Narration & Subtitles
　　旁白采用中文配音，语调温柔、真诚，英文字幕同步出现；部分关键语句双语并列强化传播力。
　　Chinese narration with English subtitles ensures inclusivity and global resonance; key phrases will be displayed bilingually for emphasis.
　　七、传播与应用 / Distribution & Application
　　本企业宣传片片可应用于基金会年度活动、社区展示会、公益论坛及线上传播。通过视频传播，让更多公众了解社区公益项目的价值，促进资源共享与多方参与，共同推动社区公益的可持续发展。
　　The video can be used in annual events, community showcases, and online campaigns, enhancing awareness, engagement, and sustainable growth in public welfare initiatives.